I realize that to some degree, when it comes to graphic design, I fit into a very specific niche stylistically. It's gotten to the point where the work I produced can be categorized as something recognizably "Elixireleven" and that's not a bad thing at all. I quite like it.

Despite working within that niche for some time, I still find myself consistently challenged to approach the work from different angles, and that keeps it new and interesting. Once thing that frequently crops up among my clients, especially the new folk wanting to evoke a particular era's ethos in terms of their branding, is the desire to not look too new, too clean or too "perfect"when it comes to post-modern design sensibility. (Part of the challenge there becomes the war within to not follow prescribed rules... and one thing I was taught early off is that if you want to break said rules, you better know them in and out before you go ahead and discredit yourself by doing the exact opposite of what you've been told to do in the first place... This is typically where I cram a fist and my mouth and try not to choke. I'm sure if I was trained in Europe or the States, I'd get my knuckles rapped with a ruler for kern and lead abuse. Concordia University, as it is, doesn't seem to put such strident emphasis on walking the straight and narrow.)

Anyway, I digress: I'm talking about pseudo-post-Victorian design, here: the glam and the kitsch and the hardcore water-stained, sepia-soaked sort of crazy that tends to evoke a sense of high elegance despite how perfectly dirty it can be on a technical level.

Simply put: I love this sh*t.

Soap Box Co. loves this sh*t.

(I love that Soap Box Co. loves this sh*t.)



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I'm still in the dark as to when the product itself will hit the shelves, but rest assured, when that happens, I'll give this portfolio addition an upgrade to proper, product-wrapped photographs.